Websites vary from one another not only in terms of graphic style and functions but also and perhaps most significantly in the goals they pursue. Some are a source of information, some draw attention with incredible visuals and photos, some make a brand, and some are only intended to make sales. In the hotel industry, where profits are dependent on customer loyalty, goodwill, and trust, what function should a good website serve? These are the most effective 3 goals that a website needs to accomplish.
The primary channel of communication
A website is where visitors start their search for information about the hotel. Since the information is always available, it’s critical that it be presented attractively and handled properly. A website serves as the primary medium for interacting with visitors. It must provide contact methods that consumers expect. No matter if visitors see a hotel’s website on a desktop or a mobile device, the website should be created to provide the most user-friendly method of contact (phone, mail, etc.).
A website ought to offer more than just an easy means to get in touch with the hotel.
The design should be based on a special understanding that enables us to guide visitors through the website in a way that leads to the specific goal, for example, to optimize the booking process by making it available on every level.
Navigating the page should be straightforward and transparent.
A website is more than just a channel of contact that makes it possible to speak with hotel workers informally. Photos are crucial since they sell dreams and instantly make a visitor feel like he/she wants to stay at the hotel.
A Hotel’s brand
A website becomes the hotel’s trademark if it accurately portrays the personality of the establishment and highlights its advantages on both the graphic and content levels.
We develop a website to get there that enables a visitor who has never been to the hotel before to virtually experience it to sense the atmosphere and discover the people.
It is essential to employ unique, unsettling images and creative content to properly trigger emotions and highlight the brand’s defining characteristics. Even the hotel’s aesthetic should emphasize its uniqueness. The target audience of the offer must be taken into account.
Informational Source
Information can be found on a hotel website for both guests and the hotel itself.
One thing is for sure, to make a website content worthy, we need to present a wide range of details about the hotel, including its history, attractions that are nearby, unique qualities, conference options, restaurant offerings, etc. A gallery of equally appealing images that fully reveals the hotel’s offer should be included in the text to complement it.
A well made website is also a fantastic resource for data on visitors, including information on their behavior, activities, frequency of visits, time spent on the site, conversion rate, etc.
The information enables us to create suitable, guest-focused marketing strategies. It is crucial to make modifications and improve the website as soon as we detect that users leave a subpage after entering it.
Conclusion
Thus, a good hotels should always have a well maintained website.
The website becomes the primary channel of communication between consumers and hotel owners. A good hotel’s website is a proper source of business too. A website gives the hotel’s brand and people can know the hotel’s reputation and facilities by visiting the website. For example, we can find many hotels and resorts of nature and quality by visiting their website.
Further, a good website is also a proper source of information for both customers and hotel owners. Customers can know the ambiance of the hotel by seeing the images gallery of respective hotels online and can book or reserve a suite or room through the website. We can do this in Dhulikhel Resort, Sukute Beach resort, and in many other 2-5 star hotels having a proper functioning website.
Therefore, third-party web applications like booking.com may not be needed to boost a hotel business if a hotel possesses a good website through which we can book a room, see the staff’s hygiene, find the proper accommodation, and know the price of room and kitchen menu.
So, in this digitized era, the future of a good hotel lies in having a proper website. You can see many advanced hotels in Nagarkot, Nepal already having a website where they brand themselves, promote, and provide different services online. We can see their success as well.
Bhim Tech is a digital marketing agency that specializes in web development and content strategy. Bhim Tech develops and implements the website according to the user requirements. Moreover, Bhim Tech also cares for its customers by providing support and maintenance for our customer’s websites.
We, Bhim Tech, provide you with a suitable functioning website if your hotel needs the website to accelerate its business and reach customers. Visit our Bhim Tech webpage for more information or contact us at +977 9865430327 or, email us at info@bhimtech.com.np.