If you use these tips, your website will rank higher in search engine results as it becomes more search engine optimized (SEO).
1. Post relevant, reliable content
There is no alternative for outstanding content; this is especially true when engaging in SEO marketing. Quality, authoritative content is the main factor affecting your search engine rankings. The more visitors your site receives, the more authoritative and relevant it becomes because of the quality material you’ve generated with your target audience in mind. Develop your web writing abilities and establish yourself as a subject matter expert.
Keywords
Each authoritative content page on your website has a specific keyword phrase that you should identify and target. Consider how your visitor might use search terms like “online masters in engineering management” to find that particular page.
How do engineering and engineering technology differ from one another? And other searches related to online masters in engineering management.
Furthermore if your site is “Bhoj” online food delivery you can add keywords like “online food delivery in Kathmandu” or “quick food delivery in Kathmandu” or you might add keywords like “online kitchen near Kathmandu” because people are going to search with those related keywords.
2. Consistently update your content
We have undoubtedly made it clear that we care a lot about content. Likewise, search engines. One of the best ways to estimate how relevant a site is by how frequently its information is updated, so make sure to do this. On a regular basis (every semester, for instance), audit your content and update it as necessary.
Blogging
Your departmental news blog’s keyword-rich content creation can help improve your search engine rankings. Even shorter updates about the specific subjects you are aiming for can be used as blog posts. Link to relevant CMS webpages and blog posts when doing so will help the reader understand the subject matter better or provide them with further details.
For example “My Sansar” and “Mero Kalam” frequently blogs about hot topics of Nepal and and topics of “Information Technology” respectively. “Bhim Tech” also frequently blogs about the technologies and mainstream topics these days.
3. Metadata
Each page on your website should have a space between thetags for metadata—information about the page’s contents. If you have a CMS site that was created by the Bhim Tech’s web team, this information will already become streaming as Bhim Tech carefully checks its metadata with proper spacing in the page’s head tag during the web development process and also updates with metadata. However, as your site evolves over time, it is crucial that you check and update the metadata. For example, if some content is created at the time of Dashain festival then it should mention the time in metadata like “During festivals”.
Title Metadata
The page titles that appear at the top of a browser window and as the headline in search engine results are both a result of title metadata. The most significant metadata on your page is this one. Our web team has created an automatic mechanism that uses your page title to generate the meta title for each webpage for people who have a CMS website. This emphasizes the value of utilizing carefully considered page titles that are packed with keyword words.
Description Metadata
The textual description that a browser may provide in your page search return is called description metadata. Imagine it as the window display for your website—a brief and appealing summary of what is within, intended to lure visitors to come. Usually, a good meta description will have two complete sentences. It’s crucial to provide search engines the option even though they might not always use your meta description. Meta description for the “online shopping site” might be online deals or best deals, whatever that attracts the consumers.
Keyword Metadata
Rarely, if ever, is keyword metadata utilized to calculate search engine rankings. It doesn’t harm to include your keyword phrases in your keyword metadata even if you should already be familiar with them. You should use a range of words and phrases. As a general rule, try to limit it to 3–7 phrases, each of which has 1-4 words. “Degree in computer science” is a wonderful example for content about the mainstream degrees or about the best degrees.
4. Have a link-worthy site
The likelihood of receiving connections from other websites increases when a website is convincing, fair, and helps users learn more about what they are interested in. This boosts your search engine optimization.
By including relevant links within the content, you can increase your authority and trustworthiness. Try writing the name of the location in place of “click here” links. In contrast to “Bhim Tech Services” which is packed with keywords and will raise both your own and the page you are linking to in search engine results, “Click here” has no additional search engine value beyond the connected URL. Always link keywords to descriptive links to increase search engine optimization and to provide more value to your users, including those with disabilities or screen readers.
Need Help Ranking Your Website?
Bhim Tech’s CEO Mr. Dipesh Khadka has been working in Digital Marketing for last 5 years for both national and international companies. Talk to him to understand how he can help rank your website higher.
5. Use alt tags
Use alt tags, or alternative text descriptions, to always provide your image and video media a description. They are essential, especially for people who use text-only browsers or screen readers, as they enable search engines to find your page. Attracting description of your website’s images and videos will increase the traffic in your webpage.
So, if you follow theses above-mentioned steps then your page will compete to rank higher in Google in Nepal. Bhim Tech help local businesses like you with the option to rank your site higher in search engines in Nepal.